11/28/2023 0 Comments Social faux pas meaningFaux Pas #3: You Don't Listen to Your FollowersĪnother issue with relying solely on scheduling tools is that they only work one-way, meaning that you can't just "set and forget" your social media content and expect it to drive audience growth and lead generation. it may make you look like you're asleep behind the digital wheel. Not only can ignoring context make your business look cold and uncaring. We love our social media scheduling tools, but using a scheduling service without thinking critically about the kind of content you're scheduling (and when) can have dire consequences.įor example, if your company's Twitter feed is exploding with a tragic event or breaking news then it may be prudent to put the promo on "pause" for a little while and take the time to tweet some words of encouragement, condolences, or feedback (where applicable.) Taking the time to understand your business' social media needs and developing a content marketing strategy specific to each platform means you'll be engaging in meaningful conversations on the social networks that matter to your audience.Īpplying a "shotgun approach" to your social media, on the other hand, often means you're spreading your resources too thin, and usually means you're spending time on social networks that won't help you connect with potential customers or generate leads. ![]() Your business doesn't have to be on every social platform. So let's put this social media myth to bed once and for all: Many business owners feel compelled to try and maintain an active presence on as many social media networks as possible in order to try to reach as many people as possible. Social faux pas happen all the time whether it's an offhand remark that gets taken the wrong way a joke that doesn't land or any other behavior that negatively impacts your ability to make a good impression on those around you, people commit faux pas from time to time.Īnd just like committing a social faux pas at a party or in real life can make other people feel less inclined to talk to you, committing a social media faux pas can cause people to lose interest in what you have to say.Īre you committing any of these social media faux pas with your social media strategy that are preventing you from truly connecting with your audience? Keep reading to find out: Have you ever laid in bed and thought about a specific scenario, something that you said or did in a public setting or at an event, that still makes you cringe? If yes, you're not alone!
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